You Need a Bobby

“A small team of A+ players can run circles around a giant team of B and C players.”

Everyone wants a business that runs like a machine.

High-performing team. Fast-moving org. People who just get sh*t done.

So what do most builders do to foster this?

They take the MBA-approved route:

• Write “core values” no one remembers

• Host offsites where Tim from finance gets blackout on margs

• Slap “Excellence. Integrity. Teamwork. Family.” on the wall

We’ve all heard the line: “Culture starts at the top.”

Cool, then explain why your team acts nothing like you.

Here’s the real reason: 

Culture doesn’t drip down. It radiates out. 

It spreads like a cold — person to person, desk to desk.

It’s the people sitting 3 seats over.

The ones employees text when you know what hits the fan.

The ones they see online at 8pm and think, “Damn, I guess we’re still going.”

That’s who drives the tempo.

That’s who sets the tone.

You know the person.

That’s your Bobby.

Our Bobby runs BizScout, our platform for buying and selling small businesses.

The man is a Swiss Army knife with caffeine for blood.

But (literally) kicking ass isn’t what makes Bobby special.

This is:

When we interviewed Bobby, we thought we were vetting him.

Nope. 

He was vetting us.

“How big do you think this company’s going to get, and why?”

“What’s your 10-year vision?”

“What’s the worst thing someone who’s partnered with you would say about you?” 

“When’s the last time you fired someone for underperformance?”

“What will you do if this company runs out of cash?”

He even asked about our summer plans. (Still not quite sure why…)

Point is, finding someone like Bobby is an absolute cheat code for business builders.

The moment Bobby showed up, things moved. Not because we told him to. Not because he had a fancy title. But because he operates like the business has his name on it.

(He’s also going to hate this. He prefers to build, not be talked about…)

We call that The Bobby Mindset.

And once you see the difference, you can’t unsee it.

It works like dominoes…

The people around Bobby start to level up.

Momentum spreads.

Then the whole org starts to move.

Urgency kicks in. Systems sharpen.

Ownership becomes the norm. The business hums.

It’s how BizScout managed to go from a napkin sketch to 56,000 listings and 21,000 buyer-broker connections. And starting soon, BizScout will have exclusive deals that can only be found there.

Real Talk

A builder’s biggest competitive edge isn’t AI or distribution or even capital.

It’s whether or not they have a Bobby on their team.

So here’s the play:

Go find your Bobby.

And if you already have one?

Get out of their way.

You can’t have Bobby — he’s taken. But…

You can build the kind of business that attracts a Bobby.

Join Codie and crew in Miami, June 27–29, for a hands-on Growth Accelerator Workshop. 

We’ll help you fix what’s stuck in your business, implement new systems, and scale with speed, so top talent actually wants to join you. Seats are filling fast...

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